Last updated on September 1st, 2017

The7 is a multi-purpose template developed in September 2013 by the Envato Power Elite author, Dream-Theme. This is a flexible theme using the finest design technology to help you create a beautiful website regardless of the subject.


The7 is based on elegant lines and a high visual impact. The theme comes with over 20 demos ready to be installed on your website with the one-click import system. The7 gives you 21 skin templates to choose from and a lot of options to customize the site’s appearance such as setting up the layout as boxed or wide, using a color as the background, applying visual effects like ‘lazy loading,’ parallax, and much more.

With a global styling option, the portfolios and photo albums can use some slick visual effects like grayscale with color hovers, blurry or scaled. The theme has various portfolio styles to choose from, and a ‘Photo Albums’ template which automatically adds the lightbox effect to all your images. Built to give as much flexibility as possible, in this theme you can display all the media files in a slideshow, gallery, list, photo scroller or masonry grid mode.

The7 brings you six pre-built header layouts that can be easily combined with a logo and a menu position to create more distinct top page styles. You can also use one of the 25 background textures available in the Theme Options panel for the header and footer sections, sidebar areas and breadcrumbs. Also, the sidebar has three attractive templates ready to be used. The footer section comes with three pre built layouts, but you can decide how many columns you want to use for this area.

Nowadays, as users are connecting to the internet from different devices, it’s a must for all websites to be responsive and retina ready. The7 will make your site accessible from any device.


The Theme Options panel is structured in 19 dedicated areas. Under the first section, called ‘Wizard’ you can find a special option that allows you to configure your theme quickly. In the ‘General’ tab, you can customize the website’s appearance, set up your layout, background, color schemes, loading animations, and lightbox effect. In the ‘Advanced’ section, you can add custom CSS and JavaScript code.

The theme is powered by the drag and drop page builder, Visual Composer, enhanced with backend and front end functionality. There are plenty of structure elements and over 70 pre-built page templates to choose from. The Dream-Theme authors included over 30 custom drag and drop blocks to help you use the Visual Composer on the front end of your website.

The7 comes with a search bar for easy navigation through the theme’s typography. This handy tool is a quick way to select the font you want to use on different sections of the site.

The template brings you eight layouts to choose from: image, video, aside, link, gallery, etc. Also, The7 comes with additional post options, which help you style the buttons, preview settings and gives you the freedom to decide what is the best suitable gallery or video layout (hover effect, slideshow & icons). You can build pages by selecting a template and using six different header options. Both posts and pages can be created using Visual Composer with back-end and front-end editing options.

The theme comes with the custom plugin called ‘The7 Elements’’and also with the premium Revolution Slider and Go Pricing plugins. The7 is compatible with the WooCommerce plugin, and it is ready to be transformed by using the customization options for product list, page, cart & checkout.

Dream-Theme provides an additional plugin that brings extra elements to your website, called ‘Ultimate Addons for Visual Composer.’ The theme is compatible with the premium WPML multi-language plugin and brings you a child theme .zip file in the installation package, so you do not have to create it from scratch.

Item name The7
Category Multi-purpose
Type Premium
Author Dream-Theme
Envato elite author Yes
Tested version 5.4.2
Content width Full Width
Browser compatibility IE10+ / Chrome / FF / Opera / Safari / Edge
WooCommerce Yes
bbPress Yes
BuddyPress Yes
Integrated translation -
Google fonts Yes
Custom fonts -
Typekit fonts -
RTL support -
Video posts Yes
Audio posts -
Post templates 8
Post view counter -
Smart lists -
Social share Yes
Custom image lightbox Yes
Custom image galery Yes
Link post Yes
Page templates 86
Blocks 33
Widgets 14
Header styles 6
Footer styles 3
Masonry layout Yes
Mega menus Yes
Sticky menu Yes
Social networks Yes
Social counter -
Video playlists -
Instagram widget -
Portfolio styles 21
Responsive layout Breakpoints
Blog layouts 50
Menu styles 1
Dual Sidebars -
Shortcodes Yes
Video slider Yes
Demos included 33
SEO optimized Yes
Custom Theme Updater -
Ad system -
Adsense support -
Custom ads Yes
CSS file size 650KB
Overall speed High
Performance documentation Yes
Total ratings 5153
User rating
Learnability Medium
Responsive design Yes
Retina ready Yes
Difficulty Beginner
Explanations Explicit
Explicit screen shots Yes
Video tutorials Yes
Search option Yes
Extra documentation Yes
Plugins The7 Elements, Ultimate Addons for Visual Composer, Visual Composer, Slider Revolution, Go Pricing
Price $39
Value for the money Very good


We have tested The7 default demo on different page speed tests, and it loads the content at a high speed. It shows 85/100 on Google PageSpeed on the desktop.

The7 PageSpeed
The7 PageSpeed


The7 Theme Options panel has no sub-sections. Every ‘sub-menu’ can be accessed from the dashboard as a new panel, by changing the URL and refreshing the page. This can be frustrating because it’s hard to work with a system that keeps on reloading.

The7 Theme Review
Category: Multi-purpose
Price: $39
User experience
Documentation quality
SEO Friendly
Code quality
The7 is a modern theme with beautiful design and advanced functionality. Flexible, well-structured and clean coded, it allows you to adjust the theme to almost any project. The7 has a quite detailed documentation, with ‘training videos’ and a ‘user guide’ to help you make your way around the theme’s features. From colors, sliders, to strong animations and highly customizable features, this template provides many options to please users, even the WordPress beginners.
Good for
  • Premium page builder (Visual Composer)
  • Addons for Visual Composer
  • Infinite background & styling combinations
  • 21 website skins
  • Search button through typography
Not so good for
  • No custom fonts
  • No translation panel
  • Difficult to use Theme Options panel
Overall score:
Lisa Jones
Editor-in-chief of WPion. 100% passionate about WordPress, Lisa is part time web developer and part time front-end designer. With a master's degree in computer science, she is specialized in CSS, HTML, JavaScript, MySQL and PHP. Lisa uses her knowledge and experience to offer you a complete analysis of WordPress most popular themes and plugins.


  1. I’m using this theme on one of my sites. I was really impressed by the features it offers, customization abilities and plug-ins support. The code is clean and really seo friendly as it has to be. I really like custom head pictures on each page it offers and breadcrumbs navigation. Highly recommended theme for creative and general sites!

    • Hi Ricardo,

      Thanks for commenting. Usually, a demo is a ready-made layout you can use on your website. All you need to do is to import the demo and add your content.