Magic is a premium and elegant multipurpose WordPress theme designed by Jetimpex, one of the Template Monster authors. The theme comes pre-packed with a bunch of ready-made pages, custom widgets, and plugins. With the Magic theme, you can build websites like personal blogs, online stores, and others.


Magic comes with a fully responsive and retina ready layout. Therefore, your website will be scaled down to the screen size of any handheld device without losing the quality. Except for the default design, it offers four ready-to-use skins and six homepage styles: commercial, creative, personal, minimal, modern and business. Each of them has a clear structure and smart design. To add dynamics to your website you can use the parallax scrolling and background video integration.

Magic comes with 7 pre-designed headers and 3 footer layouts. You can choose between various header styles: horizontal or vertical, use simple dropdowns or provide a better navigation experience with the MegaMenu functionality. Also, you can even hide the main menu under a compact hamburger button if you like. As for the footer, you can create a ‘Megafooter’ area including plenty of auxiliary information, or you can minimize it to just one line. However, you are not limited to these options only, since the options offer other opportunities for customization.

The theme includes the custom drag and drop page composer, called ‘Power Builder.’ It provides 25+ modules, a library of preset and advanced configuration options. Thanks to the handy drag and drop functionality you can customize the pages in the visual mode. This would be especially appreciated by beginners as it doesn’t require any coding skills. Live Customizer integration allows you to observe all the changes on the fly.

With the premium Revolution Slider allows you to display the content in various ways, i.e. as a slideshow, carousel, hero scene, etc. It is also supplied with various transition effects to provide even better visual experience.

The theme is integrated with Google Web Fonts, which allows you to enrich your website’ look by choosing the most suitable typography.

Full social integration will help you to keep your audience updated and to build a strong online presence in social networks. You can also easily use the designs with MailChimp.


Magic comes with Power Page Builder and Live Customizer. Thus you can quickly set up the look of your pages in WYSIWYG mode. The template runs on Cherry Framework 5, which provides you with advanced functionality and intuitive admin dashboard.

The theme comes pre-packed with a bunch of useful plugins, which improve the functionality of your site and make it more flexible. For example, TM Wizard plugin allows you to install the theme with just one click. The TM Dashboard plugin takes care of your settings’ and styles’ safety. It makes automatic backups, schedules them and backups all the settings before the updates. Apart from these, there are plugins like the Cherry Projects, Timeline, Services, MegaMenu and much more. The theme also comes with the WooCommerce plugin fully-integrated which helps you start an online store with ease. The theme is also WPML-ready.

Magic is widgetized and comes with 50 custom widgets, including Carousel, Custom Posts, RSS, TM Banners Grid, TM Products Smart Box, Tag Cloud and many others.

Item name Magic
Category Multi-purpose
Type Premium
Author Jetimpex - Template Monster
Envato elite author -
Tested version 1.0
Content width 1355 px
Browser compatibility IE11+ / Chrome / FF / Opera / Edge
WooCommerce Yes
bbPress -
BuddyPress -
Integrated translation -
Google fonts Yes
Custom fonts Yes
Typekit fonts -
RTL support -
Video posts Yes
Audio posts Yes
Post view counter -
Smart lists -
Social share -
Custom image lightbox -
Custom image galery -
Link post -
Blocks 30
Widgets 50
Header styles 7
Footer styles 3
Masonry layout Yes
Mega menus Yes
Sticky menu Yes
Social networks Yes
Social counter -
Video playlists Yes
Instagram widget Yes
Custom Page Builder TM Power Builder
Portfolio styles 5
Responsive layout Breakpoints
Blog layouts 5
Menu styles 4
Dual Sidebars -
Shortcodes Yes
Video slider Yes
Demos included 7
SEO optimized Yes
Custom Theme Updater -
Ad system -
Adsense support -
Custom ads -
CSS file size 650 kb
Overall speed Medium
Performance documentation -
User rating
Learnability Easy
Responsive design Yes
Retina ready Yes
Difficulty Beginner
Explanations Detailed
Explicit screen shots Yes
Video tutorials -
Search option Yes
Extra documentation -
Plugins Cherry Data Importer, Cherry Projects, Cherry Services List, Cherry Sidebars, Cherry Team Members, Cherry Testimonials, TM Wizard, TM Photo Gallery, Power Builder Integrator, Power Builder, TM WooCommerce Compare Wishlist, TM Timeline, WooCommerce, TM Woo
Price $75
Value for the money Very good


We have tested Magic default demo on different page speed tests, and loads at medium speed.

Magic PageSpeed
Magic PageSpeed


As Magic is a multipurpose theme, it comes with a variety of features and settings, which might be a little difficult for the WordPress beginners. However, the template has a detailed documentation and a support team.

The theme is not RTL-ready.

Magic Theme Review
Category: Multi-purpose
Price: $75
User experience
Documentation quality
SEO Friendly
Code quality
Magic is a bright and contemporary theme with beautiful design and advanced functionality. Advanced flexibility and powerful visual builders allow you to adjust the theme to almost any project, starting from a personal blog and ending with an online store. Magic is suitable both for the beginners and for the advanced users. Valid semantic coding, clear structure, and user-friendly environment make Magic an ideal choice for any website.
Good for
  • Elegant design
  • Custom Page Builder
  • Custom Widgets
  • WPML Compatible
Not so good for
  • No monetizing options
  • Not compatible with bbPress and BuddyPress plugins
  • No RTL ready
Overall score:
Lisa Jones
Editor-in-chief of WPion. 100% passionate about WordPress, Lisa is part time web developer and part time front-end designer. With a master's degree in computer science, she is specialized in CSS, HTML, JavaScript, MySQL and PHP. Lisa uses her knowledge and experience to offer you a complete analysis of WordPress most popular themes and plugins.