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Impreza Theme

Impreza is a premium creative theme, developed by UpSolution, an Envato power elite author. This template is versatile, with many features that make it easily integrable in the multi-purpose category. Impreza is a nice theme if you plan to build a creative, personal blog or a portfolio website. Beautiful demos, custom header styles, grids and image sliders will give you a lovely WordPress experience.

Design

Impreza comes with a clean and modern design built for a beautiful, creative website using strong visual elements. The authors created a theme that will behave on small screen devices just as well as on desktop with fully responsive and retina ready layouts. If you like a particular design, you don’t have to build it from scratch. With the one-click import system, you can load on your website one of the pre-built demos like Creative, Portfolio, Blog, Restaurant or the theme’s main demo.

When creating a new page, you can customize the header to be sticky or transparent on each page, individually. If you want to choose a global setting to the header section, just enable it from the Theme Options panel. The UpSolution developers improved Impreza with a drag and drop Header Builder, with whom you can add social icons, click-me buttons, text, colors. You can set the header orientated horizontally or vertically, and you can apply one of the 14 pre-built Header Templates. The website’s footer section can be styled as well, with a compact or a modern layout. Also, users can set up the desired number of columns, widgets, and a copyright text.

With Impreza, you can customize posts and pages to have unique layouts. To style a post, you can use an audio, video, gallery, image, quote or link post format. The Impreza theme also comes with over 15 custom elements like Portfolio Grid, Image Slider, Testimonial, Sharing Buttons or Social links. These block elements help you to give a beautiful visual appeal to your pages.

Portfolios have a dedicated section, and you can style theme individually. It’s easy to append these into categories and display them in your pages. You can show a portfolio item using a lightbox effect or as a custom link. Besides this custom feature, you can show your beautiful image sets in grids or carousels using the Logos Showcase element.

The author developed four custom widgets: Contacts, Login, Social Links and the UpSolution Portfolio Grid. You can insert them in the sidebar section along with other standard WordPress widgets.

Functionality

The Impreza theme comes with a settings panel that gathers options related to layout, menu, header & footer, typography, and seven more sections. The most of the options can be customized using a control bar or with standard ‘on’ and ‘off’ buttons. If you want to create beautiful pages with the drag and drop functionality, you can use the Visual Composer page builder. In Impreza, the drag and drop page builder can be utilized in both backend and frontend of the website.

The UpSolution author knows that the above the fold section is essential for visitors engagement, so the Impreza theme comes with a custom Header Builder which gives you the possibility to customize the website’s header using the drag and drop system. If you want to style this section, you can choose from 12 versatile elements, background images or using a pre-made header template.

Impreza comes with premium plugins like Slider Revolution, and Ultimate Addons for Visual Composer and is compatible with plugins like CodeLights, Gravity Forms, WooCommerce or WPML.
Impreza comes with support for languages written in RTL direction.

GENERAL
Item name Impreza
Category Multi-purpose
Type Premium
Author UpSolution
Envato elite author Yes
Tested version 3.3.2.
COMPATIBILITY
Content width Full Width
Browser compatibility IE11+ / Chrome / FF / Opera / Safari / Edge
WooCommerce Yes
bbPress Yes
BuddyPress -
WPML Yes
FONTS AND TRANSLATION
Integrated translation -
Google fonts Yes
Custom fonts -
Typekit fonts -
RTL support Yes
POST FEATURES
Video posts Yes
Audio posts Yes
Post templates 1
Post view counter -
Smart lists -
Social share Yes
Custom image lightbox Yes
Custom image galery -
Link post Yes
Lightbox skins 1
PAGE FEATURES
Blocks 18
Widgets 4
Header styles 5
Footer styles 4
Masonry layout Yes
Mega menus Yes
Sticky menu Yes
Social networks Yes
Social counter -
Video playlists -
Instagram widget -
Custom Page Builder Visual Composer
Portfolio styles 17
Responsive layout Fluid
Blog layouts 8
Menu styles 1
Dual Sidebars -
Shortcodes -
Video slider -
OTHER FEATURES
Demos included 6
SEO optimized Yes
Custom Theme Updater Yes
ADS
Ad system -
Adsense support -
Custom ads -
PERFORMANCE
CSS file size 356 kb
Overall speed Very high
Performance documentation -
USER EXPERIENCE
Total ratings 1271
User rating
Learnability Medium
DESIGN
Responsive design Yes
Retina ready Yes
DOCUMENTATION
Difficulty Beginner
Explanations Detailed
Explicit screen shots Yes
Video tutorials Yes
Search option Yes
Extra documentation Yes
PREMIUM PLUGINS
Plugins Visual Composer, Revolution Slider, Ultimate Add-ons for V.C.
VALUE
Price $59
Value for the money Good

Performance

We have tested Impreza’s default demo on different page speed tests, and the content loads with a very high speed.

The theme’s documentation is very rich, with explicit details and many screen shots. Impreza’s documentation has extra information about how to optimize your website and search button to find everything with ease.

impreza_pagespeed
Impreza PageSpeed

Downsides

The theme doesn’t come with a built-in translation panel, but you can import eight .po and .mo translation files with Poeditor plugin.
With Impreza, you cannot add Typekit or custom fonts.

Impreza
Category: Multi-purpose
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Price: $59
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Flexibility
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Conclusion
Ready to use demos and a lot of custom features are your main tools if you want to be creative and develop a website, without coding skills. ECommerce sites, showcase your creations into beautiful portfolios or image sliders, with the Impreza theme, every WordPress user could develop his dreamed website.
Good for
  • Visual Composer plugin included
  • Custom Header Builder
  • Many custom blocks
  • WPML compatible
  • RTL support
Not so good for
  • Typekit or custom fonts
  • No pre-built page templates
  • No shortcodes system
Overall score:
74%
Awards:
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Lisa Jones
Editor-in-chief of WPion. 100% passionate about WordPress, Lisa is part time web developer and part time front-end designer. With a master's degree in computer science, she is specialized in CSS, HTML, JavaScript, MySQL and PHP. Lisa uses her knowledge and experience to offer you a complete analysis of WordPress most popular themes and plugins.

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