Atelier Theme

The Atelier theme is a premium eCommerce template, released in April 2015 by Swift Ideas, an Envato Power Elite author. Developed with a new demo perspective and lots of features, Atelier will help you to easily set up an online shop, no matter what products you are selling.


Combining a modern design with web store functionalities, Atelier is a styled and beautiful eCommerce theme powered by the WooCommerce plugin functionality. This template comes with a responsive and retina ready layout.

If you decide to use a demo, you may find yourself delighted by the original way you can control the multitude of options available for pre-defined content. You can choose to install particular parts of the template, whether it’s dummy data, style color scheme, theme options or widgets. Also, you can opt for Atelier Demo Site, Form, Union, Shelby, Flock and more predefined demos. Your website’s framework can be full width or boxed, and use a specific header or footer style. Atelier has a list of 10 available header styles, and nine templates for the footer.

With features like custom shop icons, cart styles, notification animations, and a view shop switcher that lets you manage how your products are being seen, the Atelier theme will adapt to every eCommerce website. You can style the cart and choose how to display your products.

The theme has a custom slider called Swift Slider. It allows you to save each slide separately and use it later on other pages with the page builder. Swift Slider has three dedicated sections: Slide Background, Slide Background Video & Slide Content, which can be individually customized.

Atelier is a social, friendly theme with ten custom-made widgets. You can add Swift Framework Flickr, Instagram, Video or the Advert Grid Widget on your sidebar areas.

This eCommerce template is compatible with multiple popular plugins such as bbPress, BuddyPress, and WPML, and it also supports RTL.


Atelier is organized in a user-friendly structure, providing many options. Every WordPress user can customize Atelier’s settings with ease directly from the Theme Options panel, which is divided into two areas, the first is called General Options. The second section includes the rest of the settings like post styles, header and footer templates, color, typography, social networks options and so on.

Also, Atelier has relevant customization settings for an eCommerce theme. You can enable a ‘promo bar’ to promote your best products, and your visitors can use the review system (percentage or points) to rate whatever you are selling. You also have a pre-built newsletter option and a subscription system, ready to multiply the visitor’s great experience.

Another high point of the theme is the live Color Customizer which allows users to apply colors for different sections (breadcrumbs, topbar, header, navigation, slide-out menu or footer) on the website’s frontend. Using this option, you will be able to save the color configuration as ‘color templates.’

The theme comes with a custom page composer, called Swift Page Builder. You can start building a page using one of the templates, or the predefined elements.

Also, you can individually manage the meta options for pages and posts. Meta Options gives you the possibility to customize thumbnails, sidebars, and the page style & background. For every new post, you have five available formats: standard, aside, chat, quote or status. Both pages and posts can be organized using the drag and drop Swift Page Builder or the Swift Framework Shortcodes.

Atelier comes with a custom plugin called ‘Atelier Demo Content’ and premium plugins like Slider Revolution, Go Pricing – WordPress Responsive Pricing Tables.

Item name Atelier
Category WooCommerce
Type Premium
Author Swift Ideas
Envato elite author Yes
Tested version 2.1.6
Content width Full width
Browser compatibility IE8+ / Chrome / FF / Opera / Safari / Edge
WooCommerce Yes
bbPress Yes
BuddyPress Yes
Integrated translation -
Google fonts Yes
Custom fonts -
Typekit fonts -
RTL support Yes
Page templates 10
Widgets 10
Header styles 10
Footer styles 9
Mega menus Yes
Sticky menu Yes
Social networks Yes
Instagram widget Yes
Portfolio styles 1
Shortcodes Yes
Catalog Styles 1
Product Page Templates 2
Customer Reviews Yes
Order tracking -
Filter products -
Wishlist -
Shop Page Layout 4
Product Category Layouts 4
WooCommerce block elements 5
Documentation Yes
Check-out page templates 2
WooCommerce version 2.3+
Premium page builder Swift Page Builder
Demos included 13
SEO optimized Yes
Custom Theme Updater Yes
CSS file size 498 kb
Overall speed Slow
Total ratings 295
User rating
Learnability Medium
Responsive design Yes
Retina ready Yes
Plugins Atelier Demo Content, Slider Revolution, Swift Framework, Go Pricing, YITH WooCommerce Wishlist
Price $64
Value for the money Good


For an eCommerce website, the Atelier theme loads the content pretty slow. To keep the customers happy and return to your site for more online shopping, you must make sure you optimize the product pages.

Atelier PageSpeed
Atelier PageSpeed


The theme doesn’t allow you to use custom or Typekit fonts, but Google typography is available.

No translation panel is built-in the Atelier theme.
The theme’s documentation provides screenshots and helpful details, but they are explained briefly.

Atelier Theme Review
Category: WooCommerce
Price: $64
User experience
Documentation quality
SEO Friendly
Code quality
Atelier’s features mixed with creativity, will help you build a blog, corporate, business, flat, minimal, photography ecommerce website, without knowing a single line of code. Atelier’s attractive demos introduce you into a beautifully designed virtual space, while the specific product additions will give you the possibility to own an amazing online store.
Good for
  • Custom theme builder
  • Auto-theme updater
  • RTL ready
  • Many shop page layouts
  • Custom icon fonts
  • Customer reviews
Not so good for
  • Custom & Typekit fonts are not available
  • Few portfolio & catalog styles
  • Translation panel is not provided
Overall score:
Lisa Jones
Editor-in-chief of WPion. 100% passionate about WordPress, Lisa is part time web developer and part time front-end designer. With a master's degree in computer science, she is specialized in CSS, HTML, JavaScript, MySQL and PHP. Lisa uses her knowledge and experience to offer you a complete analysis of WordPress most popular themes and plugins.


  1. Hi Lisa,

    what, from your point of view, is the best theme for a designer who likes big typography, design customization (color, layersoverlays, type) and who is currently doing two Woo commerce sites?

    • Hi Yako,

      Thank you for commenting. My suggestion is to focus on themes that have more customization options and test them on your site to see which one fits best 🙂