SmartMag is an elegant, premium news, blog and magazine theme, developed in February 2014 by Themesphere, an Envato elite author. Promoted as ‘the most sold magazine theme in 2014’, SmartMag is powered by a custom page builder. The template is built with care for details and comes with a well-structured settings hierarchy. SmartMag brings you all the tools you need to create a news or magazine website: clean templates, custom blocks, predefined layouts, multiple menus and post styles and everything in between.


With a modern design, SmartMag is responsive, so all your website content will be beautifully displayed on all types of devices with high definition screens. SmartMag is retina ready for logos, and the navigation logo can be sticky if you enable this option.

In the chapter about listing layouts, SmartMag comes with eight styles that can become the interface of categories, author or archive, and you can also choose regular pagination or infinite scroll.

With SmartMag, you can easily integrate images, audio files, and videos in posts, while you can publish reviews based on stars, percentage, and points. You can also give your users the opportunity to rate your content.

Every website has menus, but the beauty of SmartMag is that links and categories can have the mega menu option enabled: Mega Menu for Links, and Category Mega Menu. With custom lightbox, image galleries, and a review system, all your users will be delighted to engage your fantastic posts. Also, SmartMag menus and sidebars can be sticky.


The theme comes with SmartMag Settings panel, which allows you to change settings like header & navigation, listing layouts, homepage & blocks, page/post settings, typography, skins & styling, sliders, and more.

In ‘Header and Navigation’ you can choose one of the three predefined header styles for your beautiful website and you can add a text as your logo or upload an image, using different dimensions.

The author has integrated three custom plugins in the SmartMag theme: Bunyad Page Builder, Bunyad Shortcodes, and Bunyad Widgets. Editing a page is available in three ways: in visual mode, text edit and assemble elements with the drag and drop Bunyad Page Builder. Also, you can choose three layout styles, and with Page Builder, you will design creative homepages. A Page’s Layout can be cloned and inserted into the page, combined with twelve widgets.

SmartMag can accommodate column blocks to highlight the latest posts, news focus block to list various trending information and a gallery carousel that displays latest videos and images in a slider.

Before setting up your content, you can test your website with one of the two included demos: Default or Tech. Your news site can quickly become a Woocommerce based sale store, and your virtual friends can share your stories using the nice social sharing buttons.

If you want to run a multilingual setup on your website, the SmartMag theme is compatible with WPML (WordPress Multilingual Plugin) and is SEO optimized. SmartMag is RightToLeft ready. SmartMag comes with a custom ad widget, called Bunyad Advertisement, which you can use in the primary sidebar, topbar, header and on footer area.

Item name SmartMag
Category News
Type Premium
Author ThemeSphere
Envato elite author Yes
Tested version 2.6.2
Content width 1128px
Browser compatibility IE8+ / Chrome / FF / Safari / Edge
Woocommerce Yes
Bbpress Yes
Buddypress Yes
Integrated translation Yes
Google fonts Yes
Custom fonts Yes
Typekit fonts Yes
RTL support Yes
Video posts Yes
Audio posts Yes
Post templates 6
Review system Yes
Post view counter -
Smart lists Yes
Social share -
Custom image lightbox -
Custom image galery -
Page templates 4
Blocks 12
Widgets 9
Header styles 3
Footer styles 1
Category layouts 8
Masonry layout -
Mega menus Yes
Sticky menu Yes
Sticky sidebars Yes
Social networks Yes
Social counter -
Video playlists Yes
Instagram widget -
Currency widget -
Pinterest widget -
Weather widget -
Mobile theme -
Demos included 2
SEO optimized Yes
Ad system Yes
Adsense support Yes
Background image ad -
Custom ads Yes
CSS file size 94 kb
Overall speed Very high
Perfomance documentation -
Total ratings 647
User rating
Learnability Easy
Responsive design Yes
Retina ready Yes
Difficulty Beginner
Explanations Less Detailed
Explicit screen shots Yes
Video tutorials -
Search option -
Extra documentation -
Plugins Bunyad Page Builder, Bunyad Shortcodes, Bunyad Widgets
Price $59
Value for the money Very good


In our era, time has become a precious commodity. We value a product by the benefits, but we also judge it by the speed it delivers the output. We have tested the SmartMag theme’s default demo on different page speed tests, and it loads the content with high speed. 91/100 on Google Page Speed


Theme’s change log shows that a significant update was released in September 2015, and since then, the author delivered no considerable adjustments. SmartMag Settings could use a new design with more customizing options. No post views system is available, and there is no masonry layout. You can set up video posts, but you can not add a video playlist on your website.

Category: News
Price: $59
User experience
Documentation quality
SEO Friendly
Code quality
Perfectly suitable for news & magazine websites, SmartMag will cover your basic demands with the drag and drop page builder and Themesphere custom plugins. For advanced users this is a simple template. You can enhance your website using this template only if you have the required coding skills to take the theme beyond the author's design. All in all, this theme can be a beginner’s guide into the news world.
Good for
  • Clean template
  • Custom review system
  • Drag and drop Bunyad Page Builder
  • RTL support
Not so good for
  • No major update in the past 8 months
  • Post views system is unavailable
  • Video playlists cannot be added
Overall score:
Previous articleSoledad
Next articleNewspaper
Lisa Jones
Editor-in-chief of WPion. 100% passionate about WordPress, Lisa is part time web developer and part time front-end designer. With a master's degree in computer science, she is specialized in CSS, HTML, JavaScript, MySQL and PHP. Lisa uses her knowledge and experience to offer you a complete analysis of WordPress most popular themes and plugins.