With over 2.3 billion active users worldwide, it’s important that you take social media seriously with your business. It’s easily one of the most powerful marketing tools on the planet to have ever existed, and it’s important you invest a serious amount of time in perfecting your online strategy. With high user engagements on your social media profiles, you’re effectively drawing more people into the presence of your business, to your website which consequently leads to a higher lead conversion rate.
Today, we’ll explore seven key tips that you can implement your strategy, helping to boost those all-important engagement rates.
Research Your Target Market
It’s impossible to write or post to your audience if you don’t know what they want or what they want to read. Before you set about doing anything on your social media, conduct market research. Some top considerations to remember to include the language you should be using, the topics you should be covering and the type of format that engages best. You can even check out your competitor’s websites. See what techniques they are using and how you could implement similar strategies.
Use Analytics Tools
No matter what social media platform you are using primarily, you need to invest in using an analytical software. This will help you to monitor and track the performance of your content, allowing you to improve your content and optimize it as well as directing your budget to the right places. There is a tonne of free and paid options available for you to use, you simply have to find one that suits your requirements. Some key features to remember include the sources your traffic is coming from as well as the length of time they stay on your pages reading your content.
Fine-tune Your Content
Users interact best with content. This is something everybody knows. However, to boost your engagement rates, your content needs to be the highest quality. As you’re running a business, you may not have the time to create all your content yourself. Fortunately, there’s a wealth of online tools at your disposal. One of the leading resources is hiring qualified freelancers. These are easy and quick to employ and highly skilled in all industries. Some of the places to explore, include Upwork, Freelancer, and People Per Hour.
Alternatively, there is a tonne of other websites that can provide you with expert proofreading and editing services for your existing content. Sites such as Big Assignments, State of Writing and Paper Fellows give you exclusive access to a range of professional writers from all industries.
Use Images & Visuals
Statistically, content posts with visuals will have a 35% increase in engagement rates. If you have 10,000 reads, that’s an extra 3,500 people interacting with your content, so this is not to be dismissed. Always include relevant graphics that can help to create an image in your reader’s head, helping them to connect with your content. As a reminder, create your own photos and pictures if possible or use paid stock images. Using free stock imagery can sometimes create problems regarding copyright.
Be Precise & Straight to the Point
One of the most overlooked aspects of creating content for your social media pages is being short and straight to the point. It’s easy to get carried away with talking to your readers but, with the majority of website traffic coming from mobile devices, your readers simply won’t have the time to read thousands of words. Instead, use online tools, such as Easy Word Count, to help you edit and monitor the number of words you’re writing. For start-ups, aim for around 500 words per post.
Make it Easy to Engage
Let’s face it; internet users are lazy. If you don’t make it easy for your users to engage with your content, 99% of them won’t go out of their way to do so. Somewhere near your posts on your website or blog, place easy to use and find social media share buttons. This has been proven to boost your social media engagement rates continuously. Embedding calls-to-action in your posts can also have a positive impact. For example, you could include something along the lines of ‘Let us know your thoughts in the comment section below!’
SEO is Key
Always remember that if your brand name is searched on Google, the most likely to come up is your social media page, more so than your website. When posting your content on your site and then sharing it on your social media profiles, it’s essential that you search-engine optimize everything. All the text you create and post online should include heavily researched keywords in all the right places. If you successfully optimize all your content, you’ll increase your view rates which will naturally increase your engagement rates.
Let’s Review the tips for boosting the engagement on Social Media:
- Research Your Target Market
- Use Analytics Tools
- Fine-tune Your Content
- Use Images & Visuals
- Be Precise & Straight to the Point
- Make it Easy to Engage
- SEO is Key
Using these top five tips, you’ll be able to get yourself off to a great start and save yourself time. Now you’ll be able to focus on increasing your website’s traffic and audience.
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